Evolution of Disney

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For all of those who don’t know, The Walt Disney Company (more commonly referred to as Disney) is a 50 plus billion dollar company founded by famous entrepreneur, producer, voice actor, and animator Walt Disney. Even after Walt Disney’s passing in 1966, Disney has continued to slam box office ratings and devour viewers money in theaters everywhere across the globe. In this article, we will be specifically focusing on the franchise’s rich history and the evolution of ever so popular movie making machine known as Disney.

Starting at the very beginning of Disney’s first feature-length film, the modest company produced a “gem”(pun most certainly intended). The movie I am referring to is “Snow White and the Seven Dwarfs”. This movie foreshadowed just how big Disney would get. After this movie, the small, modest company that Disney started as, would grow, on a very large scale. For the next 29 years, under the watch of Walt Disney, the franchise created a multitude of box office hits such as: Pinocchio, Fantasia, Dumbo, Bambi, Melody Time, Cinderella, Alice in Wonderland, Peter Pan, Lady and the Tramp, Sleeping Beauty, 101 Dalmatians, The Sword in the Stone, and The Jungle Book. Although these movies slayed in the box office, these would be the last truly successful and appreciated films for around 24 years.

Due to Walt’s lung cancer and his tragic passing in 1966, movies such as Rescuers and Oliver and Company that are popular now were unpopular and disliked. Disney had lost its spark, and the charm that Walt had brought to the Disney franchise was gone. That was until, in 1989, when the Disney franchise had again become a household name, with their first hit in a long time, The Little Mermaid. This my personal favorite, not only because it saved Disney from bankruptcy and closing down permanently, but also because it is honestly super duper majestic and great. This movie became an instant hit, saving Disney from its unfortunate fate. After The Little Mermaid, Disney was on a roll. It began to create some of the highest praised movies of their time like The Lion King, and Tarzan. After this, Disney released Aladdin, their first non-American princess or character in general. It didn’t stop there, with its release of Mulan, Pocahontas, Princess and the Frog, and most recently, Moana, the company began to diversify their characters and storylines. Disney even began to change their princesses principles and values. They went from princesses that’s only goals were to find a prince and live happily ever after, to completely independent princesses (and queens) such as Merida and Elsa. Even though they never got rid of the happily ever after and the fairytale ideals that the franchise was built on, they created an idea for the little girls who use Disney princesses as role models that they can be anyone they want to be, and they are perfect just the way they are.    

So yes, I know that I only mentioned a handful of Disney movies, but you have got to give me some credit, knowing that there are AT LEAST 148 Disney movies in all. Next time you go to watch a Disney movie, remember Disney’s rich history, and the wonderful memories and happiness that The Walt Disney Company has brought you since you were a small child, because the modest, little company that began in 1937 has grown into something that inspires the young children, and gives the teens and adults a small something to be nostalgic about. Have a great summer Cherokee, and remember that being happy is way better than being sad.      

 

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